Where It Started

Our History

VRSTY didn't come from a boardroom. It came from a football field, a track, an injury, and twenty years of learning what it actually takes to build something great.

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Taylor was a college athlete. He played football at the University of Wisconsin — part of a Rose Bowl championship team. He also competed in track and field, throwing shot put at both Wisconsin and Illinois. Athletics wasn't just something he did. It was how he was wired.

Then he got injured. The career ended before he was ready. And for the first time, the competitive structure that had defined his life — the team, the scoreboard, the season, the coach — was gone.

What he found next changed everything. A student-led painting organization. It shouldn't have made sense. But it did — immediately. The recruiting, the training, the territory, the performance metrics. It had all the bones of what he'd left behind on the field, just applied to something real. This became his new sport.

He was relentless. He rose to the top of every team he was a part of. By the time he graduated, he wasn't ready to leave — he bought the Illinois market and built from there.

Over the next decade he launched and managed operations across the country and beyond — eventually overseeing more than 50,000 homes painted across 20 states and 2 countries.

In 2020 he stepped away. Headed south. And started watching.

By the Numbers
50,000+
Homes painted under Taylor's leadership
20
States with active operations
2
Countries — USA & Canada
20+
Years building and running this model
The Journey
College
Rose Bowl Champion — University of Wisconsin
Football & Track and Field athlete. Shot put at Wisconsin and Illinois. Competitive from day one.
Post-
Injury
Discovers student-led painting — finds a new arena
The sport was over. The competitive drive wasn't. What started as an unexpected opportunity became a career-defining pursuit.
Grad
Purchases the Illinois market
Rather than walk away from something he'd mastered, he bought in. Illinois became the first of many.
Decade
One
Expands across the country and into Canada
Wisconsin · Michigan · Indiana · Missouri · Kansas · Texas · North Carolina · Washington · British Columbia · New York · New Jersey · Colorado · Arizona
2020
Steps away. Heads south. Starts watching.
After 20 years and 50,000+ homes, Taylor relocated to Tennessee. The model that had shaped his career was nowhere to be found in the South.
Now
VRSTY launches — built for the South, built different
Two things converged: an open market with no real competition, and children approaching college age with no clear outlet for the drive they'd built growing up. VRSTY is both answers at once.
Why VRSTY. Why Now.

The South is one of the fastest-growing residential markets in the country. And this model — student-led, professionally backed, rigorous in its recruiting and training — simply doesn't exist here. That gap is the opportunity.

But there was a second reason. Taylor watched his own children approach college age. He saw the options available to driven young people who weren't going to play college sports — the internships that taught nothing, the summer jobs that went nowhere, the absence of any real competitive arena to develop in.

VRSTY is built to be that arena. For every student who still has the drive but doesn't have the field to play on anymore. For every homeowner who deserves a crew that shows up, communicates honestly, and delivers results.

It's a painting company. And it's a lot more than that.

Be Part of What Comes Next

VRSTY is just getting started. The best time to get in is now.

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