Branch Manager Program

Your Training Plan

You don't show up on day one and figure it out. VRSTY builds you from the ground up — starting in February, all the way through summer.

You're Never on Your Own
Think of VRSTY leadership like your position coach — or the 1:1 music teacher who knew exactly where you needed to improve before you did. Every Branch Manager has a minimum of 3 direct points of contact per week with VRSTY leadership throughout the entire program. Training, accountability, development. From February through the end of summer — we are in it with you.
Minimum 3x weekly contact with leadership
1:1 development, not group webinars
Accountability built into every phase
Real-time coaching during production
The Program

Five Phases. One Summer.

This is a structured program — not a gig. Every phase builds on the last. By the time you're painting your first house, you've already built the business around it.

01
February
Launch Training
Market Launch Training

Before you knock on a single door, you know your market cold. February training covers everything you need to generate leads, estimate projects accurately, and close customers with confidence. You'll learn the VRSTY sales system, pricing methodology, and how to present a professional estimate — on the spot, in writing, every time.

Territory Mapping Lead Generation Estimating Sales System Closing Techniques
02
Late March
Production Training
Production & Crew Training

By late March you're in the field selling — and you're also learning to run the back end of a real business. Production training covers building a production schedule, sourcing and interviewing employees, assembling your crew, and managing the operational side of a painting company. You'll know how to hire before you need to.

Production Scheduling Interviewing Crew Assembly Operations Management Payroll
03
First Week of Summer
Paint Training
Paint Training

You can't lead a crew through something you haven't done yourself. The first week of summer, Branch Managers paint their first house alongside VRSTY leadership and fellow BMs from across the program. You learn the craft from the ground up — prep work, priming, application, cleanup, and quality standards. When your crew shows up, you know what right looks like.

Surface Prep Paint Application Quality Standards Material Knowledge Safety Protocols
04
Mid to Late May
Launch
Launch — Boot Camp Begins

This is it. You've sold your pipeline, trained your crew, and built the business. Now you run it. Mid to late May your branch officially launches production. The training doesn't stop — but now it runs in parallel with a real business operating in real time. This is where everything you've built gets tested. This is where Branch Managers are made.

Full Production Customer Management Daily Crew Leadership Real-Time Problem Solving
05
All Summer
Ongoing
Bi-Weekly Summer Trainings

Just because your business is running doesn't mean your training is over. Throughout the summer, Branch Managers participate in bi-weekly training sessions covering advanced sales techniques, financial management, leadership development, and peer learning from other BMs across the program. Your best learning happens when your business is live and the stakes are real.

Advanced Sales Financial Management Leadership Development Peer Learning Performance Reviews
Ready to Start Training?

Applications are reviewed on a rolling basis. The sooner you apply, the sooner you start.